Online Booking Concept

Pihlajalinna: Booking Reimagined

A complete conceptual redesign of Pihlajalinna’s online booking engine. The concept merges seamless appointment scheduling with immediate access to remote care, creating a unified digital experience. Key focus areas included e-commerce-inspired usability, distinct user pathways for B2B and B2C clients, and a data-driven approach to service recommendations and cross-selling.

My role:

Product strategy, design direction, service design, product design

Project deliverable:

Concept documentation & prototypes. Handover materials for the development team.

Together with:

Futurice, Hanna Kivioja

Time period:

2024-2026

Below: selected slides from the extensive discovery & strategy work

Examples of the key screens for desktop and mobile.

    1. Search
    2. Booking
    3. Confirm
    4. Confirmed
    5. Occupational

    The concept work also touched upon booking with AI. Below are selected screens from a prototype product.

      1. Start
      2. Location
      3. Calendar

      More Highlighted

      Some Older Things   

      Open