Strategy & Discovery

Product strategy, market research & AI value creation. It is about building the right product, not just a product. I combine user research with business reality to find solutions that actually work and bring measurable value.

Concepting & Prototyping

Agile sprints, rapid prototyping (Figma/Code) & validation. Moving from slides to software. I use modern tools to build functional prototypes that allow us to test and validate ideas before committing to full development.

Product Design

Scalable Design Systems. High-fidelity UI & Interaction. Pitching & strategic storytelling. Creating products that last. I focus on systematic design and visual quality to ensure the end result is robust, accessible, and ready for growth.

Growth & Optimization

Data-driven UX, A/B testing & accessibility. Improving based on facts, not guesses. I use analytics and user insights to identify bottlenecks and fine-tune the experience for better results.

Design Ops & Leadership

Agile coaching, team management & AI workflows. Leadership is about removing obstacles. I streamline processes and tools so your team can spend their time solving problems instead of managing administrative overhead.

Culture & Mentoring

Creative leadership, public speaking & mentoring. Work requires more than just tasks. I help build a culture of resilience and curiosity, keeping the team motivated in a changing environment.

POP Table

Founded in 2013 POP Table is an online shop for customisable designer tables. Crafted with love. My role: Partner, Board member.

N2 Nolla

Founded in 2011 N2 Nolla is the service design part of N2 Helsinki. N2 Nolla excels in the development of digital user experiences, innovation and user research. My role: Partner, Board member, Design Director.

Ego

Founded in 2000 Ego was the digital arm of Taivas Group. Over the years Ego grew to be the biggest company within the group and was finally merged to advertising agency Taivas in 2008. My role: Partner, Board member, CEO, Client Service Director.

Sulake

Can’t take too much credit for this because a lot of talented people contributed to the founding of Sulake – internationally known for Habbo Hotel. My role: Partner, Board member, Managing Director.

RE:Media

Now known as the host of Grand One awards RE was also an editorial website covering digital, interactive media and advertising. My role: Partner, Board member.

Futurice

#1 Lean Service Creation agency. I currently work here as Design Director. Design team management and client work.

Ottoboni

Ottoboni is a pan-nordic customer experience agency. I’ve worked there as Service Design Lead for various clients and sectors.

D11 Helsinki

D11 is a consultancy focusing on digital disruption. I’ve worked there as a Strategist for the financial client sector.

N2

N2 excels in advertising for the digital / social era. Before founding Nolla I worked at N2 as an Strategy Director.

Taivas

Once ranked as the #1 agency in Finland Taivas was the fastest growing agency in the Nordics circa 2002. I worked in Taivas as a Director looking after some of the biggest clients within the group.

Visual Systems

Starting in ’94 as employee number three, I watched this company grow to 150+ people over a period of five years and then merge in to the finnish IT giant Tieto. Over the years I acted in multiple roles and positions: Designer, Group Director, CTO etc.