Cross Media Game

Cross Media Mobile Game

Elisa Kotikisat was a big marketing effort build around the finnish hockey championship games in 2012. At the heart of the marketing concept was a mobile game linking mobile, tv, web and social media to a seamless entertainment experience. The mobile game hit the #1 spot in all three application markets: iOS, Android and Windows Phone.

My role:

Concept design, ux-design, project management

Project deliverable:

iOS, Android and Windows Phone apps, tv-commercials, game-website

Time period: